Masyarakat, Kebudayaan dan Politik
ISSN Lama 0216-2407, Baru 2086-7050
Vol. 23 / No. 1 / Published : 2010-01
Order : 10, and page :76 - 83
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Original Article :
Hyperconsumption, and ‘one-stop-shopping’ of the cathedrals of consumption: a study of architectural sociology
Author :
- Tommy S.S.Eisenring*1
- The Study Program of Architecture, Makassar Pepabri University
Abstract :
There are two concepts at different fields of study, which seem interconnected mutually, 'hyperconsumption' and the design concept of 'one-stop-shopping'. Hyperconsumption is a tendency to encourage individuals consuming for their own personal pleasure, which goes beyond object's utility, and tends to focus at meanings of personal and social. While the concept of "one-stop-shopping" is a design strategy for consumption sites, especially “cathedrals of consumption” — a term used by George Ritzer to picture the contemporary designed physical environments such as shopping malls, amusements, megaresorts, etc. This essay describes the concept of "one-stop-shopping" as a formulation of implosion's mechanism at the cathedrals of consumption for leading people to the direction of hyperconsumption. By using libidinal philosophy of Jean-François Lyotard, this essay reveals how intensities of economic libidinal — what push people towards hyperconsumption — are circulated in two directions, ‘system’ and ’structure’. And by "the concept of three steps" of Peter Berger, this essay also describes what really happened at individual, when the intensities of economic libidinal flow into the individual's consciousness structure, and at the same time, elaborates how the social interaction is involved in this process
Keyword :
Hyperconsumption, One-Stop-Shopping, Implosion, Economic Libidinal, Cathedrals of Consumption,
References :
Adian, DG ,(2006) Percikan Pemikiran Kontemporer: Sebuah Pengantar Komprehensif Yogyakarta : Jalasutra
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Volume : 23 / No. : 1 / Pub. : 2010-01 |
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