Masyarakat, Kebudayaan dan Politik
ISSN Lama 0216-2407, Baru 2086-7050
Vol. 14 / No. 2 / Published : 2001-04
Order : 5, and page :51 - 64
Related with : Scholar Yahoo! Bing
Original Article :
Makna realitas sosial iklan televisi dalam masyarakat kapitalistik
Author :
- Burhan Bungin*1
- Dosen Pascasarjana Universitas Bhayangkara Surabaya
Abstract :
TV ads are media constructed realities. For the TV viewers the media realities have certain meanings. The relationship of TV ads, TV viewers and media has different meanings depending on the degree of participation of the ad agencies, TV viewers, and media people. The media people are interested in appealing profits; TV viewers see themselves as part of the realities. The new reality is shaped based on their social strata, while the media see the social reality is virtual.
Keyword :
TV, ads, media reality, social construction, capitalism,
References :
Jacques Ellul,(1980) The Technological System New York : Continuum
Denis Goulet,(1977) The Uncertain Promise New York : IDOC
Ariel Heryanto,(1996) “Bahasa dan Kuasa; Tatapan Posmodernis-me”, dalam Bahasa dan Ke-kuasaan, Politik Wacana di Panggung Orde Baru Bandung : Mizan
Benny H., Hoed,,(1996) “Dampak Komuni-kasi Periklanan, Sebuah Ancangan dari Segi Semiotika”, SENI Yogyakarta : Jurnal Pengetahuan dan Pencipta Seni No. IV/02-April 1994,
Heru Nugroho,(1999) "Konstruksi Sara, Kemajemukan dan Demokrasi," : Unisia, No. 40, XXII, IV.
David, Ogilvy,,(1987) Pengakuan Orang Iklan Jakarta : Pustaka Tangga
Margaret M Paloma,(1992) Sosiologi Kontemporer Jakarta : Rajawali
Yasraf Amir, Piliang,,(1998) Sebuah Dunia yang Dilipat, Realitas Kebu-dayaan Menjelang Milenium Ketiga dan Matinya Postmodernisme Bandung : Mizan
Panuti Sudjiman,(1992) Serba-Serbi Semiotika Jakarta : Gramedia
Zoest, Aart V.,(1992) Serba-Serbi Semio
Archive Article
| Cover Media | Content |
|---|---|
 Volume : 14 / No. : 2 / Pub. : 2001-01 |
|
