Masyarakat, Kebudayaan dan Politik
ISSN Lama 0216-2407, Baru 2086-7050
Vol. 18 / No. 1 / Published : 2005-01
Order : 3, and page :25 - 40
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Original Article :
The impacts of the bali blast: assessing young australians’ perceptions and intent to travel
Author :
- Dian Yulie Reindrawati*1
- Program Studi D3 Pariwisata FISIP Unair
Abstract :
The purpose of this article’s are: Firstly, to gain a greater understanding of Australians young people’ perceptions of Bali, their current image, their intention to go to Bali in the future, to analyse the reasons why they choose Bali as their holiday destination and why not, to identify which part of Bali they are going to visit, their expectations, and subsequently to generate a series of management strategies for further developments of tourism in Bali, particularly after the Bali blast. For instance, by conducting an effective promotion campaign, which aims to create or reinforce a desirable image of Bali. Secondly, to provide a better understanding of Australian young tourists’ perceptions of Bali. This will be useful as a basic idea of targeting and segmenting the youth market as the biggest market for tourism in Bali. Thirdly, to give a good input for both Bali’s tourism board and the Indonesian government to take action related to tourists’ expectations and needs in Bali, such as re-building an image of Bali and improving services, security, and facilities. Thus tourists will come to visit Bali again in the future and it will re-store Indonesia’s revenue from tourism in Bali in future decades.
Keyword :
Bom Bali, Pariwisata, Turisme, Image,
References :
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Crompton, J,(1993) Choices-set propositions in destination decisions
. : .
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W. C. Gartner,(1989) Tourism image: attribute measurement of state tourism products using multidimensional scaling techniques :
C.M. Hall,(1995) Introduction to Tourism in Australia: Impacts, Planning and Development Melbourne : Longman Cheshire
R Mill,(1985) The Tourism System New York : Prentice Hall
A Morrison,(1985) The Tourism System New York : Prentice Hall
J. McCarthy,(1994) Are sweet dreams made of this? Tourism in Bali and Eastern Indonesia Northcote : Indonesia Resources
Archive Article
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 Volume : 18 / No. : 1 / Pub. : 2005-01 |
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