UNIVERSITAS AIRLANGGA



Detail Article

Administrasi dan Kebijakan Kesehatan

ISSN 1412-8853

Vol. 9 / No. 3 / Published : 2011-09

Order : 7, and page :175 - 179

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Original Article :

Efforts to increase the exclusive breast feeding by lactating mothers trough social marketing

Author :

  1. Nur Kamilatul Aziziyah*1
  1. Puskesmas Kauman, Kabupaten Tulungagung

Abstract :

Kauman Public Health Center (PHC) is oe of PHCs in Tulungagung Regency. It has low breast feeding coverage (averaging 25.48%) at the working area of Kauman PHC. This research aims to formulate a social marketing program planning in order to increase community participation of Exclusive Breast Feeding Program (BFP) based on lactating mothers, environment and PHC factors. This is a descriptive observational research. The samples are 13 village midwives of Kauman PHC working area, 85 lactating mothers who are choosen by proportional random sampling method and three PHC personnel from Health Promotion, Nutrition and Mother & Child Health. The result showed that only 28.7% of lactating mothers gave exclusive breast feeding although their attention, interest, and desire on exclusive breast feeding social marketing showed good result. Social marketing recommendation based on program target is by giving the right technique for breast feeding through demonstrations and trainings. Husbands of lactating mother are targeted to have involvement in breast feeding support and encouragement, also mothers of the lactating moms are targeted to change their negtive value towards breast feeding.

Keyword :

social marketing, exclusive breast feeding, promotion perception,


References :

Coreil, Jeannine, Carol A. Bryant, J. Neil Henderson.,(2001) Social and Behavioral Foundations of Public Health London : Sage Publications, Inc.





Archive Article

Cover Media Content

Volume : 9 / No. : 3 / Pub. : 2011-05
  1. The Learning Program Improvement Based On Analysis Of Management Functions, Human Resource Empowerment, And Organizational Learning
  2. Readiness Analysis As A General Hospital Type C
  3. Evaluation Of Pbl Implementation Based On Context-input-process-product Model
  4. Making Standard Procedure As A Recommendation To Increase Utilization Of Operating Room
  5. Brand Image Analysis To Construct Positioning Strategy
  6. Dominant Factors Which Influence Employees Intention Towards Change Based On Planned Of Behavior
  7. Efforts To Increase The Exclusive Breast Feeding By Lactating Mothers Trough Social Marketing
  8. Midwives Commitment Review To Increase The Utilization Of Poned
  9. Patient Safety Development Program Based On Individual Awareness And Commitment
  10. Hospital Positioning Based On Internal External Matrix

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