Indonesian Journal of Social Sciences
ISSN 1978-760X
Vol. 2 / No. 1 / Published : 2010-01
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Original Article :
The superficial representations of chinese indonesians in teenagers’ media in the reform era
Author :
- Titik Puji Rahayu*1
- Department of Communication, Faculty of Social and Political Sciences, Universitas Airlangga
Abstract :
Chinese Indonesians form one of the minority ethnic groups in Indonesia. They represent about 2-3 percent of the total population. Indonesian citizens of ethnic Chinese descent have been caught in a strangely ambiguous: they have enjoyed enormous economic power while at the same time being threatened with politico-cultural effacement. This paper is focused on the way Chinese Indonesians are represented by the Indonesian teenagers’ media, especially after the Indonesian Reform. DetEksi, a well-known based on poll Indonesian teenagers’ media, is chosen as the case study. This study found that the issue of ethnicity, or more specifically the issue of Chinese Indonesians, to be the least covered topics in DetEksi. During 2005 and 2007, DetEksi had conducted 1,095 polls, but only 3 polls deal with the issue of Chinese Indonesians. Arguably this is because the issue of ethnicity is not marketable or in demand by DetEksi’s young readers and sponsors. This paper aims to investigate why the issue of ethnicity was so unpopular among contemporary Indonesian teenagers and unprofitable for market sponsorship
Keyword :
ethnicity, young reader, contemporary, sponsorship,
References :
Fong, M,(2004) Ethnic and cultural identity: Distinguising features New York : Rowman & Littlefield
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 Volume : 2 / No. : 1 / Pub. : 2010-01 |
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