UNIVERSITAS AIRLANGGA



Detail Article

MOZAIK HUMANIORA

ISSN 2442-8469

Vol. 15 / No. 1 / Published : 2015-01

Order : 5, and page :54 - 66

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Original Article :

Sport hegemony in media: a case study on jawa pos’ dbl

Author :

  1. Lastiko Endi Rahmantyo*1
  2. Gesang Manggala Nugraha Putra*2
  3. Dadung Ibnu Muktiono*3
  1. Dosen Fakultas Ilmu Budaya
  2. Dosen Fakultas Ilmu Budaya
  3. Dosen Fakultas Ilmu Budaya

Abstract :

Seperti halnya produk budaya lain, olahraga tidak lepas dari kontestasi makna antara produsen dan konsumen. Kontestasi tersebut muncul di dalam pemberitaan DBL (Development Basketball League)di Jawa Pos. DBL dibahas dalam suplemen Sportainment di Jawa Pos yang secara khusus membahas tentang  olahraga  dan  bagaimana  olahraga  menjadi  gaya  hidup.  Penelitian  ini  menitikberatkan pada  pemberitaan  tentang  DBL  (Development  Basketball  League)  yang  digagas  oleh  Jawa  Pos Group  dan  menjadi  kompetisi  basket  SMA  terbesar  di  Indonesia.  Lebih  khusus,  penelitian  ini berupaya  untuk  mengetahui  bagaimana  Jawa  Pos  menggambarkan  dan  memaknai  Development Basketball  League  (DBL)  sebagai  olahraga  populer.  Metode  penelitian  yang  digunakan  adalah metode kualitatif yang mengambil data pada pemberitaan DBL di Jawa Pos periode Maret-Juni 2013. Hasil penelitian menunjukkan bahwa hegemoni DBL di Jawa Pos muncul pada pola penulisannya yang menitikberatkan pada storytelling dan lebih menekankan pada soft news dibanding hard news. Pola penulisan tersebut menjadikan Jawa Pos sebagai power-bloc yang mengokohkan basket sebagai olahraga populer di Indonesia, khususnya di kalangan remaja. Hal tersebut membuat DBL sebagai salah satu penanda identitas remaja, terutama yang mengonsumsi DBL sebagai salah satu produk budaya populer.Kata kunci : DBL, identitas, Jawa Pos, power-bloc, soft newsAbstractAs with other cultural products, sports can not be separated from the contestation of meaning between producers and consumers. The contestation appeared in the coverage of DBL (Development Basketball League)  in  Jawa  Pos.  DBL  is  discussed  in Sportainment supplement  in  Jawa  Pos  that  specifically discusses the sport and sport lifestyle. This study focuses on DBL (Development Basketball League), which  is  initiated  by  the  Jawa  Pos  Group  and  is  the  largest  high  school  basketball  competition in  Indonesia.  More  specifically,  the  study  sought  to  analize  how  Jawa  Pos  describe  and  signify Development Basketball League (DBL) as a popular sport. The method used is a qualitative method and data were news about DBL in Jawa Pos from March to June 2013. The results of analysis show that the hegemony of DBL in Jawa Pos appears on the writing pattern focusing on storytelling style and has more emphasis on “soft news” rather than “hard news”. The writing pattern makes Jawa Pos a power-bloc which cemented basketball as a popular sport in Indonesia, especially among teenagers. It makes DBL as one identity marker for adolescents, taking DBL as one of the products of popular culture.Keywords: DBL, identity, Jawa Pos, power-bloc, soft news.

Keyword :

DBL, identity, Jawa Pos, power-bloc, soft news,


References :

Mufti, Riza Roidila,(2013) Analisis Wacana Kritis Komodifikasi Development Basketball League 2013 Melalui Teks Pemberitaan Jawa Pos. 251–266 : Commonline 2 (3)





Archive Article

Cover Media Content

Volume : 15 / No. : 1 / Pub. : 2015-01
  1. Forms Of Islam-java Syncretism In Surabaya’s Sunan Ampel Mosque
  2. From Traditional Birth Attendants To Midwives: Health Development Of Mother And Children In Surabaya 1950-1980
  3. Encoding System Of Metrotv’s News Construction In The Beginning Of Indonesia’s Reformation Era
  4. The Use Of Pictures In Scaffolding Young Efl Learners In Writing
  5. Sport Hegemony In Media: A Case Study On Jawa Pos’ Dbl
  6. “we Are Luckier Than Them”: The Reading Of Trans7’s Orang-orang Pinggiran By Kampung People In Surabaya
  7. The Construction Of Style And Social Space In Sydney’s Fixed Gear Bike Subculture
  8. Cultural Violence, Political Violence: Chronology And Theories Of Sorcerer’s Killings In Banyuwangi 1998-1999
  9. Homophobia In Torch Song Trilogy (1988) And Boys Don’t Cry (1999) Films
  10. Revitalisation Of Chinese-surabaya Cultural Values In Strengthening The Nation’s Character

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