MOZAIK HUMANIORA
ISSN 2442-8469
Vol. 14 / No. 1 / Published : 2014-01
Order : 1, and page :1 - 14
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Original Article :
The construction of ideal masculinity through the consumption of popular culture by urban teenagers
Author :
- Arum Budiastuti*1
- Dosen Fakultas Ilmu Budaya
Abstract :
Dalam literatur kajian budaya, konsumsi budaya populer merupakan suatu konsumsi aktif, bukan praktik pasif yang menafikan agensi konsumennya sebagaimana dikemukakan oleh Aliran Frankfurt. Di sini budaya populer menjadi ajang negosiasi identitas, termasuk femininitas dan maskulinitas, di ruang sosial dan memberikan ruang bagi ideologi tertentu, patriarki misalnya, untuk berakar dan berkembang. Artikel ini membahas bagaimana remaja perkotaan membangun makna maskulinitas ideal melalui konsumsi budaya populer. Data dikumpulkan melalui diskusi kelompok terfokus dan wawancara mendalam pada 49 siswa laki-laki di sekolah menengah di Surabaya. Hasil penelitian menunjukkan bahwa nilai-nilai jender yang terkait dengan konsep laki-laki yang lebih tua (bapak)adalah penanda penting konstruksi maskulinitas ideal di kalangan remaja yang diwawancarai. Bentuk-bentuk maskulin tersebut lebih dekat dengan maskulinitas aristokrat Jawa ideal yang terkait dengan tanggung jawab, kehandalan, kesabaran, dan menjadi pelindung. Namun, subjek yang diteliti menunjukkan upaya untuk menegosiasikan maskulinitas tradisional ini dengan norma maskulin yang mereka dapatkan dari budaya populer. Hal ini menjelaskan mengapa anak muda juga mengaitkan otot dan nilai-nilai seperti bertanggung jawab, peduli, melindungi, sopan, berotot, dan memiliki warna kulit lebih terang sebagai norma maskulinitas ideal. Dapat disimpulkan bahwa maskulinitas hegemonik tidak tunggal, tetapi jamak dan sangat dipengaruhi oleh dinamika budaya dan sosial dalam masyarakat tempat konsep maskulinitas tersebut berkembang.Kata kunci: budaya popular, maskulinitas hegemonik, jender, remaja perkotaanAbstractIn cultural studies literature, the consumption of popular culture is an active practice, not a passive one denying the consumer agency as proposed by the Frankfurt school. Here popular culture become a means of negotiating identity, including femininity and masculinity, in the social space and provide space for a particular ideology, for example patriarchy, to take root and flourish. This article examines the way urban youths construct the meaning of ideal manliness through the consumption of popular culture. The data were collected by conducting Focus Group Discussions and in-depth interviews to 49 male students in secondary schools in Surabaya. It has been found that gender values associated with the notion of older males (Bapak) were significant markers of the construction of ideal masculinities among the interviewed young adults. These masculine forms are closer to ideal Javanese aristocratic masculinities associated with responsibility, reliability, patience, and being protective. However, the subjects under this study showed attempts to negotiate these traditional masculinities with masculine norms furthered in popular cultures to which urban youths have been exposed. This explains why the young people idealized masculine norms associated with men who were responsible, caring, protective, polite, as well as being muscular and having lighter skin color. It is concluded that hegemonic masculinity is not singular, but plural and heavily influenced by the cultural and social dynamics in the society, in which the masculinity concept develops.Keywords: hegemonic masculinities, gender, popular culture, urban youths
Keyword :
hegemonic masculinities, gender, popular culture, urban youths,
References :
Marsh, PK,(2010) Our Generation is Opening Its Eyes 29 (3): 345-358 : Central Asian Survey
Archive Article
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 Volume : 14 / No. : 1 / Pub. : 2014-01 |
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