Masyarakat, Kebudayaan dan Politik
ISSN Lama 0216-2407, Baru 2086-7050
Vol. 21 / No. 3 / Published : 2008-07
Order : 8, and page :257 - 263
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Original Article :
Metafora budaya sebagai pendekatan manajemen
Author :
- Siswanto*1
- Puslitbang Sistem dan Kebijakan Kesehatan, Badan Penelitian dan Pengembangan Kesehatan, Depkes RI
Abstract :
The article aims to present a cultural metaphor as one of the managerial approaches in management practices. In terms of management theories, they can be categorized into two schools of thought, i.e. instrumental account and social action account. The analysis of instrumental account was started from ‘the organization’, whereas the analysis of social action account from ‘the actor’s social action’. Instrumental account of organization saw organization as being pre-existent and independent of people’s perception and action. On the contrary, social action account of organization saw organization as the product of people’s action in negotiating meanings and interests. Cultural metaphor, as part of social action account, saw organization as a cultural entity that every actor, including managers, was trying to negotiate meanings and to embody norms and values in every organizational event. Values, norms and symbols would form a ‘social structure’ within organization, which would enable and constrain actors’ action, and then social action of the actors would embody and recreate such a ‘social structure’. In the light of cultural metaphor, an effective manager was the one who can create shared symbols, norms, and values in every organizational event.
Keyword :
cultural metaphor, organization, management, social structure.,
References :
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Archive Article
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 Volume : 21 / No. : 3 / Pub. : 2008-01 |
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