UNIVERSITAS AIRLANGGA



Detail Article

Masyarakat, Kebudayaan dan Politik

ISSN Lama 0216-2407, Baru 2086-7050

Vol. 22 / No. 3 / Published : 2009-07

Order : 9, and page :251 - 258

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Original Article :

Pemasaran pada pemerintah lokal

Author :

  1. Mas Roro Lilik Ekowanti*1
  1. Magister Administrasi Publik, Fakultas Ilmu Administrasi, Universitas Hangtuah, Jl. Arif Rahman Hakim 150 Surabaya 60111, Indonesia. Telp. O31 5945864 psw 120

Abstract :

By the movement of adminnistration public paradigm from the old bureucracy to new public management and then to governance with the requirement to change the spirit of public administration. However, one of the governance spirit is a market. In the future, the local governance with the market principle, should pay attention to the delivery services system, such as: able to design the services through the market research that is research and analyze the market segment by understanding the competition, able to design the services by appraising the efectivity by using the promotion technic appropriate with the needs, able to arrange the standard quality of services, able to rate the public satisfaction index. Furthermore, local governance is able to design the organization based on the strategic plan including the external and internal environtment. The local government should be understand about the marketing, marketing strategy and marketing analysis, so that he could competite with the private organization in order to increase the performance of local governance in giving the excellent services to public. Finally, the succesful of the local governance marketing depends on the capasity of the manager who is educated and skilfull, so that the manager could act professionaly in public services.

Keyword :

Marketing, Strategic Plan, Delivery Services, Local Government,


References :

J.M. Bryson,(1988) Strategic Planning for Public And Non Profit : A Guide to Strengthening And Sustaining Organizational Achievement San Fransisco, CA : Jossey-Bass, Inc

Richard Common,(1993) Managing Public Services Oxford : Biddles Ltd, Guiidford and King’s Lynn

Norman Flynn,(1993) Managing Public Services Oxford : Biddles Ltd, Guiidford and King’s Lynn

M. Elizabeth,(1993) Managing Public Services Oxford : Biddles Ltd, Guiidford and King’s Lynn

Denhardt Denhardt,(1987) The Revitalization of The Public Service USA : Extension Publication

B. Robert,(1987) The Revitalization of The Public Service USA : Extension Publication

T. Edward,(1987) The Revitalization of The Public Service USA : Extension Publication

L. Ekowanti,(2004) Analisis Efektifitas Memwirausahakan Birokrasi: Jurnal Administrasi Publik : Program Pascasarjana Doktor Ilmu Administrasi,Universitas 17 Agustus 1945 1 (1):65

G.H. Frederickson,(1997) The Spirit



Archive Article

Cover Media Content

Volume : 22 / No. : 3 / Pub. : 2009-01
  1. Image And The Veil : A Barthesian Reading Of Veiled Muslim Women
  2. Peran Politik Perempuan Dalam Sistem Matriilineal Di Minangkabau, Sumatera Barat
  3. Peranan Perempuan Dan Pembangunan Di Indonesia
  4. Makna Seksualitas Bagi Akseptor Tubektomi
  5. "mappasikarawa" Dalam Perkawinan Masyarakat Bugis Wajo
  6. Mencari Partai Politik Ber -platform Pembangunan Pedesaan
  7. Implementasi Kebijakan Pemerintah Daerah Dalam Pengelolaan Sumberdaya Perikanan Laut Di Lamongan Jawa Timur
  8. Anteseden Rasa Saling Percaya Dan Kerjasama Cerdas Dalam Tatanan Budaya Kolektivistik Untuk Membangun Modal Sosial Dan Modal Intelektual
  9. Pemasaran Pada Pemerintah Lokal
  10. Bencana Tsunami Dan Stres Pasca-trauma Pada Anak
  11. Perilaku Penemuan Informasi Mahasiswa Fisip Dan Fakultas Farmasi Unair Dalam Proses Penulisan Skripsi

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