Vol. 5 / No. 2 / Published : 2016-06
TOC : 5, and page :343 - 354
Original Article :
Penolakan publik jepang terhadap produk budaya korea selatan
- Robitul Haq *1
- Mahasiswa Fakultas Ilmu Sosial dan Ilmu Politik
This research starts from the question about why Japanese public resisted South Korean cultural products after 2010. Korean wave, which is a phenomenon of the massive spread of South Korean cultural products all over Northeast Asia, has emerged in late 1990s. The Korean cultural products started penetrating Japanese market since 2003 with the first Korean TV drama “Winter Sonata” which begun to air in Japanese TV station at the time. Since then the consumption of Korean cultural products by Japanese public keeps increasing. This event indicated that South Korean government’s Nation branding efforts has succeeded due to the positive reaction of Japanese public towards the Korean Wave. However, the first protest of Japanese public concerning about the frequent broadcast of South Korean program began to emerge in 2011. The following action is considered problematic, because there’s no sign of refusal to Korean wave in the latter decade. Besides, Japan is the only country that is so vocal compared to other countries which have experienced the same phenomenon, in terms of protest. Thus, need a further explanation to uncover the cause factors of such protest. This research uses the nation branding theory and the concept of cultural proximity to explain the penetration of Korean wave to Japanese market and the acceptance by Japanese public. Furthermore this research also uses the concept of enduring rivalries to explain the rivalry and competition between South Korea and Japan. In the end, this research revealed that the three elements of enduring rivalry is the cause of the protest by Japanese public.
- Simon Anholt, (2007). Competitive Identity. The New Brand Management for Nations, Cities, and Regions. - : Palgrave Macmillan Pubisher Inc.