Detail Article


ISSN 2301-5837

Vol. 2 / No. 2 / Published : 2013-08

Order : 1, and page :52 - 58

Related with : Scholar   Yahoo!   Bing

Original Article :

Balancing between outer and inner beauty: a new concept on female rubric of kompas online newspaper

Author :

  1. Jessy Julia Rachman *1
  2. Yulia Indarti*2
  1. Mahasiswa Fakultas Ilmu Budaya
  2. Dosen Fakultas Ilmu Budaya

Abstract :

Kompas online is the online version of printed Kompas, one of the largest national newspapers in Indonesia. Kompas online not only includes news about politics and government, but also rubric about women. “Female” is a rubric that discusses everything about women. Since Kompas is not intended for specific gender, the main objective of this study is to reveal the presentation of the concept of beauty in Kompas online from Critical Discourse Analysis perspective. The analysis is based on Van Dijk’s three dimensional framework, those are text analysis, socio-cognition of the text producer and socio context. A qualitative research is applied in this study because this analysis needs an intense interpretation to perform a deep signification process. The data of this study was obtained from Female rubric in Kompas Online newspaper in 2013. The result of this study shows that Kompas has two main elements in presenting concept of beauty through the language use; those are physical appearance and personality. The concept of beauty in this media, in terms of physical of appearance, is presented as women with white-skin, long black hair, slim and tall and feminine look. While personality in this study described as smart woman, give significant contribution to the society, high confident, caring person, hard worker, strong will, attractive and friendly. Socio cognition analysis found that woman nowadays described as multitalented and extraordinary. Moreover, in societal analysis, discourses about beauty’s concept puts more emphasized in personality at first, and placed taking care of appearance then.  

Keyword :

concept of beauty, critical discourse analysis, personality, physical appearance, online media,

References :

Hoepfner, M. Y. ,(2006) Critical Discourse Analysis Analyzing the Beauty Advertisement Discourse: Dove’s Campaign for Real Beauty Europa : Universität Viadrina.

Melliana, Annastasia,(2006) Menjelajahi Tubuh Perempuan Dan Mitos Kecantikan Yogyakarta : LKIS

Van Dijk, T. A.,(2008) Discourse and Context A sociocognitive Approach Cambridge : Cambridge University Press.

Wolf, N.,(2002) The Beauty Myth New York : Harpers Collins Publisher

Eriyanto,(2001) Analisis Wacana: Pengantar Analisis Teks Media Yogyakarta : LKIS

Archive Article

Cover Media Content

Volume : 2 / No. : 2 / Pub. : 2013-08
  1. Balancing Between Outer And Inner Beauty: A New Concept On Female Rubric Of Kompas Online Newspaper
  2. The Accuracy Of The Action Sequences In Conversation Class Textbooks Dialogues At Pusat Bahasa Airlangga University
  3. An Error Analysis In Verbs And Verb Groups In Narrative And Recount Texts Produced By Language Stream Students Of Sma Negeri 3 Surabaya
  4. Cultural Words And The Translation In Twilight
  5. English Sound Production And Phonological Alternation In A Three Year Old Indonesian Child
  6. The Situated Meaning Of Abraham Lincoln’s Speech On Lincoln Movie