Detail Article


ISSN 2301-5837

Vol. 5 / No. 1 / Published : 2016-02

Order : 1, and page :1 - 9

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Original Article :

Request strategies used by buyers in bargaining at pasar kencong jember

Author :

  1. Ajeng Karinanza Ramadhina*1
  2. Yulia Indarti*2
  1. Mahasiswa Fakultas Ilmu Budaya
  2. Dosen Fakultas Ilmu Budaya

Abstract :

During the bargaining process, buyers need to produce some request utterances in order to make sellers reduce the price of the items that they want to buy. This study undertakes a pragmatic investigation of request strategies used by buyers during their bargaining interaction at Pasar Kencong Jember. Using the taxonomy of request strategies proposed by Blum-Kulka, House, and Kasper (1989), audio recording of bargaining interaction among twelve selected buyers and three sellers from three selected stalls were analysed in order to identify various request strategies found during the interaction. The results show that all of the three request strategies are used by buyers during bargaining at Pasar Kencong Jember. Conventionally indirect request which occurs 23 times or 46.94% is the most favored method by buyers in delivering their requests. In the second position, there is non-conventionally indirect request which occurs 15 times or 30.61%. On the other hand, direct request which occurs 11 times or 22.45% appears to be the strategy that are most rarely used by buyers.  It can be concluded that buyers tend to choose the indirect strategy rather than the direct ones to minimize the imposition of their request.

Keyword :

bargaining, requests, request strategies, traditional market ,

References :

Blum-Kulka, S.,(1987) Indirectness and Politeness in Requests: Same or Different? 11, 131-14 : Journal of Pragmatics

Blum-Kulka, S., House, J., and Kasper, G. ,(1989) Cross-cultural pragmatics:Requests and Apologies. New Jersey: Ablex : Norwood

Fukushima, S.,(2003) Requests and culture: politeness in British English and Japanese Berlin : Peter Lang.

Archive Article

Cover Media Content

Volume : 5 / No. : 1 / Pub. : 2016-02
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