UNIVERSITAS AIRLANGGA



Detail Article

Bio-Kultur

ISSN 2302-3058

Vol. 1 / No. 2 / Published : 2012-07

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Original Article :

Strategi rasional pedagang pasar tradisional

Author :

  1. Wahyu Dwi Sutami*1
  1. Alumni Antropologi FISIP UNAIR

Abstract :

Abstract The traditional market is a seller and buyer meet which marked with the directly transaction directly. Traditional traders has competition with the growing number of mall around the market. In addition to the rivalry with fellow traders in traditional markets. The traders of vegetables, fruit and goods have a rational strategy as a way of facing competition. This study raised the issue of (1) how the constraints faced by traditional traders? (2) how rational strategy patterns of traditional traders to its business continuity and benefit? This research uses descriptive research type by using qualitative research methods. The location of the research carried out on the Pasar Kapasan Baru. The results showed that traders face constraints as is services, delivery and payment. In addition to the constraints of time and weather. Constraints that traders by way of establishing relations with the middleman, the consumer (buyer), vendors, officers. In addition to the hard work of the merchants, saving behavior, and religion of the traders.

Keyword :

rational strategy, , traditional market trader, , middlemen, , consumer ,


References :

Ahimsa-Putra , H.S ,(2003) Ekonomi Moral, Rasional dan Politik; dalam Industri Kecil di Jawa Timur, Jogjakarta : Kepel Press.

Geertz, Clifford ,(1989) Penjaja dan Raja: Perubahan Sosial dan Modernisasi Ekonomi Di Dua Kota Indonesia, Jakarta : Yayasan Obor.





Archive Article

Cover Media Content

Volume : 1 / No. : 2 / Pub. : 2012-07
  1. Agen Dan Struktur Dalam Pandangan Piere Bourdieu
  2. Kebijakan Dan Jaringan Bisnis Cina Dari Jaman Ke Jaman Di Indonesia
  3. Strategi Rasional Pedagang Pasar Tradisional
  4. Implementasi Program Corporate Social Responsibility Pt. Wilmar Nabati Indonesia Gresik Di Desa Karangkering Kecamatan Kebomas Kabupaten Gresik
  5. Sengketa Penambang Pasir Mekanik Sungai Brantas: Studi Kasus Sengketa Aktivitas Penambangan Pasir Mekanik Di Desa Jongbiru, Kecamatan Gampengrejo, Kabupaten Kediri
  6. Pola Konsumsi Masyarakat Perkotaan: Studi Deskriptif Pemanfaatan Foodcourt Oleh Keluarga