Jurnal Analisis Hubungan Internasional
ISSN 2302-8777
Vol. 3 / No. 1 / Published : 2014-03
Order : 19, and page :363 - 396
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Original Article :
Strategi lobbying dan rebranding blackwater untuk merespon citra negatif pasca insiden di irak tahun 2004 – 2012
Author :
- Maleona Sarah Lupita Citrayogi*1
- Mahasiswa Fakultas Ilmu Sosial dan Ilmu Politik
Abstract :
This research elaborates the use of lobbying and rebranding as a strategy by the Blackwater in respond to the negative image since the Fallujah andNissour Square incident during the Operation Iraqi Freedom. This research was based on the assumption of the continuation of Blackwater’s contract withthe US government, albeit the rising public demands to end the contract. Based on the concept of the importance of non-state actor, especially the privatemilitary companies in the field of international security, on the 2 model of direct and indirect influence against state’s policy, this research explore, indetail, the strategy used by Blackwater to survive unbder the complexity of the situation. Based on the direct and indirect approaches, this paper argues thatthe existence of Blackwater continue to survive as a result of the lobbying practice to the government, the strong network of the Erik Prince’s family, andthe rebranding of the company. This paper concludes that there were a direct influence of lobbying and indirect influenc e of rebranding.
Keyword :
Development cooperation, ECISP, European Union, China, e-government,
References :
Andhini,(2012) Kapitalisme & Blackwater Jakarta : Mahaka Publishing
Goldstein, Kenneth M.,(1999) Interest Groups, Lobbying, and Participation in America Cambridge : Cambridge University Press
Isenberg, David,(2009) Private Military Contractor and U.S. Grand Strategy Oslo : International Peace Research Institute
Nelson, Thomas,(2004) Disabling America: The Unintended Consequences of the Government's Protection of the Handicapped Nashville : WNDBooks
Nownes, Anthony J.,(2006) Total Lobbying: What Lobbyists Want (and How They Try to Get It) Cambridge : Cambridge University Press
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