Detail Article

Jurnal Hubungan Internasional

ISSN 1411-9729

Vol. 7 / No. 2 / Published : 2014-10

Order : 9, and page :125 - 138

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Original Article :

Alternatif tradisionalitas csr dalam praktek bisnis sosial: kasus grameen danone di bangladesh

Author :

  1. Hirshi Anadza*1
  1. Mahasiswa Fakultas Ilmu Sosial dan Ilmu Politik

Abstract :

The ultimate goal of CSR which works for charity has been criticized by some experts. It is because of its dependency towards company and its short -term period. Nowadays, a rising  social  business  (SB)  in  a  profit-oriented  company,  Danone,  becomes  an enthralling phenomenon since this company already actively engaged in CSR. Grameen Danone  as  a  joint  venture  cooperation  between  Grameen  and  Danone  could  indicate that the limited propensity of CSR can  be overcome by this social business. Grameen Danone is able to form a social business that is more sustainable and independence in solving  malnutrition  in  Bangladesh.  Independency  and  sustainability  are  two  factors benefited  Grameen  Danone.  Thus,  social  business  offers  new  advantadges  in  form  of innovation and greater efficiency that has not been provided yet by previous CSR.

Keyword :

corporate social responsibility, social business, Grameen Danone, independency, sustainability,

References :

Berlie, Laurenca Schwesinger,(2010) Alliances for Sustainable Development: Business and NGO Partnership Hampshire : Palgrave McMillan

Defourny, Jacques,(2001) From Third Sector to Social Enterprise London : Routledge

Develtere, Patrick & An Huybrechts,(2002) Evidence on the Social and Economic Impact of Grameen Bank and BRAC on the Poor in Bangladesh Leuven : Hoger Instituut Voor de Arbeid

Flohr, Annegret, et.al.,(2010) The Role of Business in Global Governance New York : Palgrave McMillan

Kotler, Philip & Nancy Lee,(2005) Corporate Social Responsibility: Doing the Most Good for Your Company and Your Cause New Jersey : John Wiley & Sons, Inc.

Archive Article

Cover Media Content

Volume : 7 / No. : 2 / Pub. : 2014-10
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  5. Fenomena Kekerasan Politik Di Aceh Pasca Perjanjian Helsinki
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