VERLEDEN
ISSN 2301-8127
Vol. 1 / No. 2 / Published : 2013-06
Order : 9, and page :200 - 210
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Original Article :
Pengaruh iklan terhadap kecantikan perempuan jawa 1967-1980
Author :
- Yessica Fitria Nirwana*1
- Moordiati*2
- Mahasiswa Ilmu Sejarah Fakultas Ilmu Budaya Universitas Airlangga Surabaya
- Departemen Ilmu Sejarah Fakultas Ilmu Budaya Universitas Airlangga Surabaya, Jl Darmawangsa Dalam Selatan
Abstract :
This journal writing willfocus on the discussion about the influence of advertising on women's beauty Java. This study uses historical method presented descriptively. The authors found that the advertisement has significant influenceon female beauty Java. Especially for those who have middle and upper social status and living in a big city. In fact women who live in big cities tend to be more modern than those living in rural areas. It is caused by a faster flow of information captured by urban women, including advertisements.
Keyword :
beuty, Java's Female, advertisement,
References :
Irwan Abdullah ,(2001) Seks, Gender dan Reproduksi Kekuasaan Yogyakarta : Tarawang Press
Carla Barthes, Lee, Monle & Johnson, ,(2007) Prinsip-prinsip Pokok Periklanan dalam Perspektif Global. Jakarta : Prenada
Frank Jefkins,(1997) Periklanan Jakarta : Erlangga
Kasiyan,(2008) Manipulasi dan Dehumanisasi Perempuan dalam Iklan Yogyakarta : Ombak.
Bedjo Riyanto ,(2000) Iklan Surat Kabar dan Perubahan Masyarakat Kolonial di Jawa (1970-1915) Yogyakarta : Tarawang Press.
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