UNIVERSITAS AIRLANGGA



Detail Article

Administrasi dan Kebijakan Kesehatan

ISSN 1412-8853

Vol. 10 / No. 2 / Published : 2012-05

Order : 9, and page :111 - 117

Related with : Scholar   Yahoo!   Bing

Original Article :

The relationship between service convenience and behaviour in post-maternity care utilization to improve maternity care utilization

Author :

  1. I Gusti Nyoman Teguh Budhi Bimantara*1
  1. RSIA Muslimat Jombang

Abstract :

ABSTRACT   Mother and Child Hospital (RSIA) Muslimat Jombang is one of hospitals located in Jombang which has duties  and functions to provide professionals health care. During its development, BOR of RSIA Muslimat Jombang decreased from the years 2009–2011. This study  aims to analyzes the relationship  between service convenience and behavior  in post- maternity care utilization in order to make  appropriate  recommendations. This type  of study  is an observational study. The population in this research were  the normal maternity and caesar section using  inpatient  services in the maternity room of RSIA Muslimat Jombang at the time of the study.  The sample for this study  was selected by accidental sample technique. The data obtained were analyzed through  spearman corelation  test. The spearman correlation test showed that there  are relationship  among decision convenience (p =  0.019),  access convenience (p =  0.043),  transaction convenience (p = 0.013), benefit  convenience (p = 0.005) and Post benefit  convenience (p = 0.007) with the behavior of post-maternal care utilization in the maternal room of RSIA Muslimat Jombang. Recomendation which  was obtained based on the results of the FGD RSIA Muslimat Jombang management is to approach the insurance company to provide the latest service information available at RSIA Muslimat Jombang, making  ATM payment system or an online buyer to improve  transaction  convenience, and using  the website as well as dissemination of information including the tariffs.   Keywords: service convenience, behaviour  post-maternity care utilization

Keyword :

service convenience, behaviour post-maternity care utilization,


References :

Berry and Parasuraman,(1991) Marketing Services New york : The Free Press

Kotler P,(2012) Manajemen Pemasaran Jakarta : Erlangga

Kotler P, Amstrong G,(2006) Principal of Marketing New Jersey : Pearson Prentice-Hall

Novida, Sida,(2009) Hubungan Kenyamanan (Convenience) Pasien Dinas Kodam I/BB dengan Pemanfaatan Pelayanan Kesehatan di Instalasi Rawat Inap Rumah Sakit TK. II Putri Hijau Medan : Universitas Sumatra Utara

Setiadi, Nugroho J,(2003) Perilaku Konsumen: Konsep dan Implikasi untuk Strategi dan Penelitian Pemasaran Jakarta : Kencana

Supriyanto S dan Ernawaty,(2010) Pemasaran Industri Jasa Kesehatan Yogyakarta : ANDI.

Wijono,(2008) Paradigma dan Metodologi Penelitian Kesehatan Surabaya : CV. Duta Prima Airlangga





Archive Article

Cover Media Content

Volume : 10 / No. : 2 / Pub. : 2012-05
  1. Increase Patient Safety Program Through The Method Of Failure Mode And Effect Analysis
  2. Analysis Of Factors Affecting Obedience Officer Leprosy In The Implementation Of Leprosy Sop Services District Puskesmas Sampang
  3. Patient Safety Development Program Based On Six Goal International Patient Safety Standard In Surabaya Oncology Hospital
  4. The Effort Of Community Empowerment In Tuberculosis Disease Control Program In Tambakrejo Public Health Center, Surabaya City
  5. Analysis Of The Use Of Labor Service At Maternal And Children’s Care In St. Vincentius A Paulo Catholic Hospital Surabaya Based On Five Stage Buying Decision Process Theory And The Path Type Model
  6. Economic Of Scale Analysis At Specialist Clinics
  7. The Right Arrangement Of Positioning, Differentiation, And Brand Based On Value-driven Marketing
  8. Hospital Business Process Reengineering
  9. The Relationship Between Service Convenience And Behaviour In Post-maternity Care Utilization To Improve Maternity Care Utilization
  10. Analysis Of Improvement Efforts Polyclinic Outpatient Visit By Brand Image And Customer Value

Information detail_jurnal.php/AKK