UNIVERSITAS AIRLANGGA



Detail Article

Allusion

ISSN 2301-5829

Vol. 5 / No. 1 / Published : 2016-02

Order : 3, and page :21 - 31

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Original Article :

The portrayal of beauty myth in me vs. high heels film by pingkan utari

Author :

  1. Devi Anggita Vela*1
  2. Dewi Meyrasyawati*2
  1. Mahasiswa Fakultas Ilmu Budaya
  2. Dosen Fakultas Ilmu Budaya

Abstract :

Generally, a woman is expected to be stereotypically feminine and to perform beautifully. The beauty myth belief such as having beautiful manner and appearance has been deeply rooted almost in the core of every part in the society and also constructed by the mainstream media. The construction of beauty myth has affected the understanding of beautiful woman and creates plentiful descriptions about beauty. This understanding seems to influence the story of a film entitled Me Vs. High Heels. This one hour and fifty eight minutes film was directed by PingkanUtari. The film tells awoman named Sasha who tries hard to have feminine and beautiful appearance in order to gain attention from a male named Arnold.             This study is conducted to examine how the beauty myth is portrayed in the film and how the beauty myth influences the main character of the film. The beauty myth theory by Naomi Wolf is used as the framework of the study. The study is done by observing and analyzing chosen scenes from the film focusing on the representations of the beauty myth within the film. Narrative aspect of the film is not only the main concern; the non narrative is also part of the analysis especially on costumes and color, make up and hair style, and performance.             The main finding in this study is that the film in one hand promotes beauty myth but on the other hand provokes women to release themselves from the influence of beauty myth and create a new definition about beauty. The most interesting finding is also the ideology related to beauty that lies within the film. All of these ideas are wrapped in interesting film such as Me Vs High Heels. 

Keyword :

beautiful, beauty myth, feminine ,


References :

Al Rashid, Hannah Aidinal,(2010) Putih Cantik-Persepsi Kecantikan dan Obsesi Orang Indonesia Untuk Memiliki Kulit Putih, - : Muhammadiyah University, Malang.

Damean, Diana,(2006) Media and Gender: Constructing Feminine Identities in a Postmodern Culture Babes - : Bolyai University, Cluj, Romania

Yudhistira, Martha Tula,(2007) Obsesi Perempuan terhadap Bentuk Tubuh Ideal: Reception Analysis terhadap Film “Bridget Jones‟s Diary” pada Penonton Perempuan - : Universitas Airlangga Press, Surabaya





Archive Article

Cover Media Content

Volume : 5 / No. : 1 / Pub. : 2016-08
  1. Audience Responses On Indonesian Idol Talent Show
  2. Sublimation Of Charlie In Stephen Chbosky’s The Perks Of Being A Wallflower
  3. The Portrayal Of Beauty Myth In Me Vs. High Heels Film By Pingkan Utari
  4. The Trusted Might Become The Traitor: A New Critic Reading Of Agatha Christie’s Detective Story Black Coffee
  5. The Concept Of Courage Shown In Lois Lowry’s Number The Stars Through The Use Of Characterization And Setting
  6. The Representation Of African Americans In I Am Legend And World War Z
  7. The Commodification Of Islam In Ustadz Yusuf Mansur’s Product Advertisement Posted On Yusuf Mansur’s Facebook Fanpage
  8. Male University Students’ Perceptions Toward The Representation Of Masculinity In “l-men Gain Mass” Commercial (albern Sultan Version)
  9. Participatory Culture By Lord Of The Rings Fans: Defining And Perceiving New Zealand In Lotr Movie Trilogy
  10. The Discourse Of Cannabis Represented By Lingkar Ganja Nusantara (lgn) In Twitter Account @legalisasiganja

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