UNIVERSITAS AIRLANGGA



Detail Article

Allusion

ISSN 2301-5829

Vol. 2 / No. 2 / Published : 2013-08

Order : 3, and page :13 - 20

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Original Article :

The representation of blackness in megamind character of tom mcgrath’s megamind

Author :

  1. Diannita Rachmawati*1
  1. Mahasiswa Fakultas Ilmu Budaya

Abstract :

African-American Stereotypes or the so-called blackness can be seen in many aspects of life.  For example is an animated movie, Megamind.  In Megamind, the blackness appears in stereotypical, historical, social, psychological aspects of the film and the character. Therefore, this research is conducted to analyze how a representation of blackness is shown in Megamind character. The type of this research was qualitative research. The method of data collection used Megamind film as data source. The method of data analysis used Narrative and Non-Narrative analysis. The discussion was divided into two sub-analysis, otherness and blackness.  The  results  of this research  find  that blackness  is represented  in Megamind  character  through  characteristics  of blackness from  the  stereotypical,  historical,  social,  and  psychological  aspects.  The  results  also indicate  that  stereotypes  can  be  found  even  in  an  animated  film  with  non-human character. However, this research focuses only on blackness, which means there are so many blackness and other racial stereotypes in other animated films.  Therefore, the further research is highly suggested to gain more comprehensive research.

Keyword :

Blackness, Representation, Otherness, Megamind,


References :

Barker, C.,(2004) The Sage Dictionary of Cultural Studies London : Sage

Bryman, A.,(2004) The Disneyization of Society Thousand Oaks : Sage

Dyer, R .,(2006) ‘Stereotyping’, in Durham, MG & Kellner, DM (comp.), Media and Cultural Studies: Keyworks, rev. edn, Victoria : Blackwell

Hall, S.,(1981) ‘The Whites of Their Eyes: Racist Ideologies and the Media’, In Bridges, G & Brunt, R (Eds.), Silver Linings, pp. 28 - 52 London : Lawrence & Wishar

Mauk, D & Oakland, J.,(2005) American Civilization: An Introduction, 4th ed. London : Routledge





Archive Article

Cover Media Content

Volume : 2 / No. : 2 / Pub. : 2013-08
  1. The Production And The Consumption Of ‘nyethe’ In Tulungagung
  2. The Relation Of Journey In Rick Riordan’s The Sea Of Monster And Homer’s The Odyssey Translated By Samuel Butler
  3. The Representation Of Blackness In Megamind Character Of Tom Mcgrath’s Megamind
  4. Discourse Of Chinese Indonesia In Ernest Prakasa’s Show In Stand Up Comedy Indonesia
  5. Dion Anthony’s Two Characters In The Great God Brown Drama
  6. Dean’s Loyalty To The Earnshaw: Greimas’ Structuralist Reading On Bronte’s Wuthering Heights
  7. The Cultural Economy Of Virtual Korean Celebrity Industry In Twitter: A Fandom Study Of Korean Celebrity Roleplayer In Indonesia
  8. Comparison Between The Vision Of Characters, Devavrata In Rajagopalachari’s Mahabharata, And Gandalf In Tolkien's The Lord Of The Rings: The Two Towers
  9. The Significance Of The Subtitle Hope Springs Eternal In Stephen King’s Short Novel Rita Hayworth And Shawshank Redemption
  10. The Representation Of Femininity On Snow White’s Female Characters In Once Upon A Time Tv Series

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