UNIVERSITAS AIRLANGGA



Detail Article

Jurnal Global dan Strategis

ISSN 1907-9729

Vol. 10 / No. 2 / Published : 2016-12

Order : 6, and page :235 - 247

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Original Article :

Reassesing nation branding: danish public diplomacy towards muslim-majority countries after the 2005 cartoon crisis

Author :

  1. Radityo Dharmaputra*1
  1. Dosen Fakultas Ilmu Sosial dan Ilmu Politik

Abstract :

This article reassesses Danish efforts of nation-branding towards Muslim-majority countries after the 2005 Prophet Cartoon Crisis. It disputes Rasmussen &Merkelsen’s (2012) findings regarding the shifting Danish policy to a more brand-conscious policy. This article differentiates reactive crisis diplomacy and a brand-informed policy and finds that Danish policy towards Muslim-majority countries was closer to the principle of reactive crisis diplomacy, rather than a conscious nation-branding. Result from this research could be used as the basis for future research on the idea that nation branding could complement the use of classic diplomacy. As the Danish case has shown, the lack of coordination between governmental and non-governmental actors and the lack of conscious effort on nation branding could negate the possibility of creating a good brand image.

Keyword :

Denmark, Nation-Branding, 2005 Prophet Cartoon Crisis, Public Diplomacy,


References :

Agius, C,(2013) Performing Identity: The Danish cartoon crisis and discourses of identity and security 44 (3): 241-258 : Security Dialogue

Andreasen, U,(2008) Reflections on Public Diplomacy after The Danish Cartoon Crises: From Crisis Management to Normal Public Diplomacy Work 3 (2): 201-207. : The Hague Journal of Diplomacy

Browning, C.S,(2007) Branding Nordicity: Models, Identity and the Decline of Exceptionalism 42 (1): 27-51 : Cooperation and Conflict

Gregersen, N.H.,(2009) On Taboos: The Danish Cartoon Crisis 2005-2008 48 (1): 79-96 : Journal of Theology

Hansen, R,(2006) The Danish Cartoon Controversy: A Defence of Liberal Freedom 19 (2): 1-6 : EUSA Review





Archive Article

Cover Media Content

Volume : 10 / No. : 2 / Pub. : 2016-12
  1. Establishing Civilian Control Over The Armed Forces
  2. Memahami Problematika Dua Kejahatan Transnasional: Perdagangan Dan Penyelundupan Orang Di China
  3. Sekuritisasi Dan Kerjasama Asean Dalam Meningkatkan Keamanan Di Perairan Kawasan
  4. Problem Dasar Kesenjangan Digital Di Asia Tenggara
  5. International Business Strategy In Selling Korean Pop Music: A Case Study Of Sm Entertainment
  6. Reassesing Nation Branding: Danish Public Diplomacy Towards Muslim-majority Countries After The 2005 Cartoon Crisis
  7. Budaya Dan Pembangunan Ekonomi Di Jepang, Korea Selatan Dan China

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