Jurnal Hubungan Internasional
ISSN 1411-9729
Vol. 7 / No. 2 / Published : 2014-10
Order : 9, and page :125 - 138
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Original Article :
Alternatif tradisionalitas csr dalam praktek bisnis sosial: kasus grameen danone di bangladesh
Author :
- Hirshi Anadza*1
- Mahasiswa Fakultas Ilmu Sosial dan Ilmu Politik
Abstract :
The ultimate goal of CSR which works for charity has been criticized by some experts. It is because of its dependency towards company and its short -term period. Nowadays, a rising social business (SB) in a profit-oriented company, Danone, becomes an enthralling phenomenon since this company already actively engaged in CSR. Grameen Danone as a joint venture cooperation between Grameen and Danone could indicate that the limited propensity of CSR can be overcome by this social business. Grameen Danone is able to form a social business that is more sustainable and independence in solving malnutrition in Bangladesh. Independency and sustainability are two factors benefited Grameen Danone. Thus, social business offers new advantadges in form of innovation and greater efficiency that has not been provided yet by previous CSR.
Keyword :
corporate social responsibility, social business, Grameen Danone, independency, sustainability,
References :
Berlie, Laurenca Schwesinger,(2010) Alliances for Sustainable Development: Business and NGO Partnership Hampshire : Palgrave McMillan
Defourny, Jacques,(2001) From Third Sector to Social Enterprise London : Routledge
Develtere, Patrick & An Huybrechts,(2002) Evidence on the Social and Economic Impact of Grameen Bank and BRAC on the Poor in Bangladesh Leuven : Hoger Instituut Voor de Arbeid
Flohr, Annegret, et.al.,(2010) The Role of Business in Global Governance New York : Palgrave McMillan
Kotler, Philip & Nancy Lee,(2005) Corporate Social Responsibility: Doing the Most Good for Your Company and Your Cause New Jersey : John Wiley & Sons, Inc.
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 Volume : 7 / No. : 2 / Pub. : 2014-10 |
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