UNIVERSITAS AIRLANGGA



Detail Article

Majalah Farmasi Airlangga (Airlangga Journal of Pharmacy)

ISSN 0852-1050

Vol. 6 / No. 1 / Published : 2008-04

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Original Article :

Hubungan persepsi terhadap iklan di televisi dengan perilaku swamedikasi  pelajar smu negeri di surabaya

Author :

  1. Oelva Dianawati*1
  2. Fasich*2
  3. Umi Athiyah*3
  1. Departemen Farmasi Komunitas, Fakultas Farmasi, Universitas Airlangga
  2. Departemen Farmasi Komunitas, Fakultas Farmasi, Universitas Airlangga
  3. Departemen Farmasi Komunitas, Fakultas Farmasi, Universitas Airlangga

Abstract :

The practice of self medication is the most common form of health seeking behavior in the community. Most of them got information about over the counter drugs for self medication from drugs advertising on television. The aim of this study was to measure the correlation between drug advertising and self medication behavior and to obtain description of proper self medication behavior in the community. Data were collected by questionaires from 254 respondents. It was conducted in 2004. The sampling method used was stratified random sampling. Respondents were high school students in Surabaya who ever had headache, taking medicine by they own decision, and getting  information by the drug advertising on television.  The Dependent variable of this study is the perception of respondents to the drug advertising on television and the Independent variable is self medication behavior. These two variables were correlated with Product Moment coefficients.  This study found that drug advertising on television had influences  the self medication behavior  among teenagers while description of proper self medication as follows: a) 57,9% of respondents practiced proper self medication. b) the indicator of self medication behavior that influenced by advertising was the compliance of respondents to follow the direction of used  of the drugs.                

Keyword :

Self Medication, Perceptions, Drug Advertising,


References :

Aulton M.E, Collet D.M. ,(1990) Pharmaceutical Practice London, Melbourne & New York : Edinburg

Budhianto T.G.,(2002) Banyak iklan Produk Kesehatan Bermasalah. Jakarta : KOMPAS

Dahlan MS,(2008) Statistik untuk kedokteran dan kesehatan : Salemba Medika

Departemen Kesehatan RI,(1994) Keputusan Mentri Kesehatan RI tentang Pedoman Periklanan obat Bebas. Nomor 386/Men.Kes/SK/IV/1994 : Direktorat Jendral Pengawasan Obat dan Makanan.





Archive Article

Cover Media Content

Volume : 6 / No. : 1 / Pub. : 2008-04
  1. Efect  Of Al(oh)3 And Mg(oh)2 Suspesion Dosage Form On The Absorption Of Oral Ciprofloxacin
  2. Hubungan Persepsi Terhadap Iklan Di Televisi Dengan Perilaku Swamedikasi  pelajar Smu Negeri Di Surabaya
  3. Mitogen-activated Protein Kinase Menghambat Perkembangan Toleransi Analgesik Morfina Pada Mencit
  4. Knowledge And Attitudes Of Doctors Toward Adverse Drug Reaction Reporting And Monitoring In The Hospital: A Pilot Study
  5. Penggunaan Dimetil Sulfoksida (dmso) Sebagai Pelarut Untuk Analisis Uji Batas “cemaran Organik Mudah Menguap” Menggunakan Kromatografi Gas
  6. The Comparison Of Densitometry And Hplc Method For Determination Of Codein Phosphate And Paracetamol Simultaneously In Analgesic Tablet
  7. Kandungan Logam Berat Timbal (pb), Kadmium (cd) Dan Tembaga (cu) Dalam Air Kali Wonokromo

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