Masyarakat, Kebudayaan dan Politik
ISSN Lama 0216-2407, Baru 2086-7050
Vol. 15 / No. 1 / Published : 2002-01
Order : 8, and page :71 - 80
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Original Article :
Audit komunikasi dalam struktur organisasi perusahaan badan usaha milik negara
Author :
- Yan Yan Cahyana*1
- Dosen Fakultas Ilmu Sosial dan Ilmu Politik
Abstract :
Institution’s strategical and tactical communication process hold important role in gaining institution’s objectives. In particular for profit-oriented institution, public relations activities and promotional activities are inseparable or they cannot be under two different division as the public would see there is only one kind of institution communication process. Separate communication process may cause internal conflict between individual within a division. Whereas for the public and institution’s partners, it implies to distictintive messages. Integrated Marketing Communication concept offers integrated and coordinated institutional communication management, avoid internal conflict and yield similar package of message style. Thus it allows more effective institutional communication.
Keyword :
intergrated marketing communications, institutional comminacation process, public relation, promotion, .,
References :
Kotler, Philip,(1997) Marketing Management New Jersey : A Simon & Scuhster Company
Baskin, Otis W and Aronoff Craig,(1996) Publis Relation, The Proffesion and The Practice Dubugus : Wan C Brown Publisher
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 Volume : 15 / No. : 1 / Pub. : 2002-01 |
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