Detail Article


ISSN 2301-5829

Vol. 1 / No. 2 / Published : 2012-08

Order : 4, and page :22 - 28

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Original Article :

Visiting taman safari prigen: is it only about saving the nature?

Author :

  1. Vema Novitasari*1
  2. Arum Budiastuti*2
  1. Mahasiswa Fakultas Ilmu Budaya
  2. Dosen Fakultas Ilmu Budaya

Abstract :

This study aims to analyse the commodification of tourism in Taman Safari brochure. The study applies qualitative research of textual analysis by using Roland Barthes’semiotics as the tool of analysis as and the findings are interpreted using Jean Baudrillard’s concept in commodification. Four sets of images that showing humans and animals interactions are chosen as the object of analysis and it is found that the brochure offers a sense of ‘responsibility’ that can be done by visiting Taman Safari Prigen. At the same time, it implies that the wildlife is powerless and the safest place is when they are under humans’ supervision. Therefore, we can say that through their brochures, Taman Safari Prigen commodifies tourism by offering an opportunity to be close, ‘coming back and responsible to the nature and this memorable experience is only available for those who are able to afford the ticket – deriving an idea that ‘coming back’ to nature in an occasional and festive event is also a statement of class distinction, differing them from sordid and agricultural lifestyle that commonly belongs to the lower class societies.

Keyword :

Theme Park, Tourism, Brochure, Semiotics, Commodification,

References :

Allan, K.,(2010) Contemporary Social and Sociological Theory: Visualizing Social Worlds Greensbooro : Sage

Barthes, R.,(1977) Image, Music, Text London : Fontana Press

Baudrillard, J,,(1988) Selected Writings Stanford : Stanford University Press

Bryman, A.,(2004) The Disneyization of Society London : Sage

Davis, S.,(2004) Spectacular Nature: Corporate Culture and the Sea World Experience Berkeley : University of California Press

Archive Article

Cover Media Content

Volume : 1 / No. : 2 / Pub. : 2012-08
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  2. The Relation Between Human And Nature In John Keats’ Odes: An Expressive Study
  3. Animal Rights In Sara Gruen’s Water For Elephants: An Ecocriticism Study
  4. Visiting Taman Safari Prigen: Is It Only About Saving The Nature?
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