Kebijakan dan Manajemen Publik
ISSN 2303 - 3411
Vol. 4 / No. 3 / Published : 2016-03
Order : 25, and page :227 - 234
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Original Article :
Strategi dinas pertanian dalam memberdayakan kelompok tani cabai untuk meningkatkan daya saing di kelurahan made kota surabaya
Author :
- MAGHFIRAH HANDRIA ULFA *1
- Mahasiswa Fakultas Ilmu Sosial dan Ilmu Politik
Abstract :
Agriculture is still the main livelihoods in Indonesia. Nowadays agricultural practices in the city (Urban Farming) is done in almost all parts of the world, including in Indonesia. One of the areas in Surabaya which there is Urban Farming is in the Village Made, District Sambikerep. Chili become a commodity which most widely grown in the Village Made which also become the prime product of Surabaya in agriculture. Quality of Chili in the Village Made is quite good and more durable for few days, so many are exported to the outside Surabaya. Made farmer groups had been a third champion at the provincial level in year 2009 beat Malang and Blitar. In the midst of the invasion of foreign products towards the local commodity agriculture, Government of Surabaya City encourage the improvement of the quality of agricultural products, fisheries and livestock so that the farmer groups can compete in the global economy. Related to the above, the Agriculture Office of Surabaya City seeks to empower the farming group using strategies to increase their competitiveness. In analyzing the strategy which is owned by the Agriculture Office of Surabaya City is using SWOT analysis. The data that obtained in the field show that the strategy which is owned by the Agriculture Office of Surabaya City is intensive strategy through market penetration strategy and market development strategy, with the result is having been offered in collaboration with some companies although it is not taken, the export to overseas, got a visit from foreigners for tourism and comparative study. Furthermore, through the product development strategy, with the result is farmers can more easily access the information via the Internet about the pests (Plant Pest Organisms), the price of the product, etc. There was also a strategy for improving the training program, with the result that farmers can recognize the type of pests and knowing semi-organic farming with direct learning in the field with agricultural instructor.
Keyword :
competitiveness, strategy, SWOT analysis, empowerment,
References :
David, Fred R,(2004) Manajemen Strategis : konsep-konsep. . : indeks
Ruslan, Malik, dan Anwari WMK,(2006) Ruslan, Malik, dan Anwari WMK. Pemberdayaan Masyarakat . : Khanata Pustaka LP3ES Indonesia
