Jurnal Analisis Hubungan Internasional
ISSN 2302-8777
Vol. 5 / No. 3 / Published : 2016-03
Order : 16, and page :186 - 196
Related with : Scholar Yahoo! Bing
Original Article :
Upaya brazil untuk mempertahankan posisi produsen terbesar dalam pasar kopi global
Author :
- Ika Devi Hardianti*1
- Mahasiswa Fakultas Ilmu Sosial dan Ilmu Politik
Abstract :
Coffee still held a position as one of the most trading commodity in global market. Coffee’s position as universal beverage increase it significance, both for producing and consuming countries. Brazil is the largest coffee producer in the world. Brazil becoming more attractive because it succeed to maintain those position in volatile market. Challenge for Brazil come both from external and internal side. At the end of 1980s, mechanism for global trade of coffee change. This period also mark critical time for Brazil because at the same time Brazil change it economic system. Global coffee production turn out to be very competitive by increasing production of other producing countries. This hard time had been through successfully by Brazil, proven by its position as the largest coffee producer that irreplaceable till now.
Keyword :
Brazil, Coffee, Global Coffee Market, Positioning, Country Image,
References :
Pappu, Ravi, Pascale G.Quester dan Ray.W.Cooksey,(2007) Country Image and Consumer-Based Brand Equity: Relationships and Implications for International Marketing 38, no. 5 (2007): 726-745 : Journal of International Business Studies





