UNIVERSITAS AIRLANGGA



Detail Article

Kebijakan dan Manajemen Publik

ISSN 2303 - 3411

Vol. 2 / No. 2 / Published : 2014-02

Order : 285, and page :285 - 293

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Original Article :

The effectiveness of partnership program pt. kai daop 1 jakarta in the small and medium enterprise development

Author :

  1. Sarah Rosaline Susilo*1
  2. Erna Setijaningrum, S.IP., M.Si *2
  1. Mahasiswa Fakultas Ilmu Sosial dan Ilmu Politik
  2. Dosen Fakultas Ilmu Sosial dan Ilmu Politik

Abstract :

PT. Kereta Api Indonesia (Tbk) is one of State Owned Enterprise (SOE) that conduct CSR program. CSR is program which obligates a company to take social accountability on it neighborhood. PT KAI Daop 1 Jakarta perform CSR through Partnership Program that give loan to small enterprises actors and aimed to improve small enterprise to be though and self-sufficient. Problem presented in this research was how was effectiveness of Partnership Program of PT KAI Daop 1 Jakarta. Method used in this research was qualitative method with descriptive research type. First informant determination technique was program implementer using purposive sampling and second informant was target partner using random sampling technique. Research result showed that effectiveness of Partnership Program of PT KAI Daop 1 Jakarta was said respectable as indicated by achieved the main purpose that is creating though and self-sufficient target partner. Indicator effectiveness of this Partnership Program was 5 (five) including: program purpose, right on target, program socialization, right management and coaching and program surveillance. In overall, effectiveness of Partnership Program of PT KAI Daop 1 Jakarta is said run well.

Keyword :

Effectiveness of Partnership Program PT KAI, , Target Partner, Small Business Enterprises Development,


References :

Budi, Rachmat,(2005) Modal Ventura: Cara Mudah Meningkatkan Usaha Kecil & Menengah Bogor : Ghalia Indonesia.





Archive Article

Cover Media Content

Volume : 2 / No. : 2 / Pub. : 2014-02
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