Kebijakan dan Manajemen Publik
ISSN 2303 - 3411
Vol. 4 / No. 3 / Published : 2016-03
Order : 9, and page :69 - 77
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Original Article :
Strategi dinas koperasi dan umkm kabupaten jombang dalam meningkatkan daya saing umkm untuk menghadapi asean economic community 2016
Author :
- WAHYU SASONGKO*1
- Mahasiswa Fakultas Ilmu Sosial dan Ilmu Politik
Abstract :
Micro, Small and Medium Enterprises (SMEs) is a business activity that is able to expand employment, providing economic services to the wider community, play a role in the process of equalization and improvement of people's income, stimulate economic growth, and play a role in realizing national stability. An important role has been pushed Jombang to continue to improve the competitiveness of SMEs in the face of the Asean Economic Community (AEC). The purpose of this study was to determine the strategy department of Cooperatives and SMEs in enhancing the competitiveness of SMEs to face the MEA 2016. The method used in this research is qualitative method with descriptive type. Informant determining technique is purposive sampling. The process of data analysis was performed with data reduction and presents data that have been obtained to then do conclusion. The results of this study indicate that the Department of Cooperatives and SMEs improve the competitiveness of SMEs seen from, in terms of produkfitas: the use of simple means of production and human resources education of SMEs is still low but still produce a quality product. In terms of quality of SME products is good but needs improvement. In terms of value: the price of SME products produced can be accepted by society, the ease of purchase is quite easy because there has been a center of souvenirs, the availability of the product available when there pesanan.segi determination of position: SME promotion through exhibitions and internet media. In terms of brand creation: the majority of SMEs do not have patents. product competitiveness of SMEs.Office uses intensive strategies (intensive strategy) is done through the development of the market.
Keyword :
SMEs, competitiveness, strategy,
References :
David, Fred R,(2004) Manajemen Strategis : konsep-konsep. . : indeks
Michael P. Todardjo,(2000) Pembangunan Ekonomi di dunia Ketiga . : PT. Erlangga





