Libri-Net
ISSN
Vol. 3 / No. 1 / Published : 2014-01
Order : 19, and page :337 - 352
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Original Article :
Hubungan sosial dalam transaksi ekonomi pada komunitas virtual pecinta ikan hias (study deskriptif tentang proses pengembangan kepercayaan antar anggota dalam proses transaksi jual beli ikan hias pada komunitas virtual pecinta ikan “o-fish forumâ€)
Author :
- Devon Ariel *1
- Mahasiswa Fakultas Ilmu Sosial dan Ilmu Politik
Abstract :
The study of social relations in social communities have a lot done, but since the rise of the internet in a virtual community of social relations in the digital age has not been much done, much less in Indonesia. Scientific facts drove me doing a research about the process of developing trust between members of the virtual community of ornamental fish lovers in the process of economic transactions in the ornamental fish lovers forum o-fish. The goal of this research is to describe the information and communication technology (ICT), the internet has become a gathering of movers and shakers in the community who have a hobby aquarium fish keeping and make it a place of mutual exchange of their pet fish. In addition this research specifically wanted to identify the relationship between community members who've done the transaction and has experienced the process of belief that started from the pengembandan forum internet o-fish. Thirty have been spread out on the kuisioner member and the moderator (Manager) virtual community o-fish who have met directly with the researcher using a purposive sampling. With the sample fish hobbyists who joined in a virtual community of o-fish. In this research used two theories which are useful social connections learned how interaction is done and the theory of social capital that is useful to know the power of trust committed members of the forum in developing confidence in economic transactions within a virtual community. Description of social relationships in the development of trust in respondents research is very diverse and varied in the process of social capital. The respondents in this study generally requires a sense of trust between members in order to reach an agreement in a transaction online, this is because the entire respondents hala in this research are from among fish lovers forum members o-fish ever met directly with researchers both in gathering and race.
Keyword :
Social Relationships, Social Capital, , Virtual Community, E-commerce , -,
References :
Arikunto, Suharsimi.,(2002) Prosedur Penelitian: Suatu Pendekatan Praktek Jakarta : Asdi Mahasatya
George Ritzer & Goodman, Douglas J,(2010) Teori Sosilogi Modern Jakarta : Kencana Prenada Media Group
Sugiyono,(2010) Metode Penelitian Kuantitatif, Kualitatif Dan R&D. Bandung : Alfabeta





