Libri-Net
ISSN
Vol. 2 / No. 1 / Published : 2013-01
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Original Article :
Penggunaan media onli untuk bisnis oleh perempuan (studi deskriptif pengelolaan informasi untuk bisnis dengan media online oleh perempuan pada komunitas wosca)
Author :
- Fitriana Rahaya*1
- IIP
Abstract :
The development of information technology especially the internet has changed the pattern ofdoing business, which spawned business with online media. Today online business activitiesbegan much demand, especially by women. Various reasons for pushing a woman to do abusiness online. This study sought to describe the women who run online businesses in theWOSCA community. In addition, researcher are trying to draw business run informationmanagement respondents using diagrams Lancaster. The approach used is quantitativedescriptive type. The total respondents is 55 women in the WOSCA community. Sampling wasdone through purposive sampling, with consideration of respondents already own an onlinebusiness and have operated a business for at least one year. The results indicate that onlinemedia most used by respondents is facebook and equipment technologies most used byrespondents to access the online media business is BlackBerry. The main benefit of onlinebusiness respondents felt was able to work while taking care of children and families. Themangement online business information is necessary, given the indirectly they sell theinformation. So we need to describe the information of the goods or services in detail and showitem’s foto of items in detail. In women who have done a description of information goods/services by good has earn over a million dollars, while women who do not doing description ofinformation goods/ services by good has earn under a million dollars.
Keyword :
online business, women, online media, information management,
References :
Juju,(2010) Branding Promotion with Social Network. Jakarta : Elex Media Komputindo
Made Lasmadiarta,(2010) Extreme Facebook Marketing for Giant Profits. Jakarta : Elex Media Komputindo.





